This year, on our 35th anniversary, we’re celebrating what we do best, and what you’ll wear forever.
Dockers® 35th Anniversary
Take a look back at our journey through the years.
An Icon Is Born
Levi Strauss, after seeding generations with jeans for years, noticed there was a need to review workwear between people that found a suit to be too classic and denim to be too casual for work. This is where Dockers® comes in: it’s the perfect middle between jeans and suits.
Dockers® invites their employees to change their way of dressing for work, at least one day a week: on Friday.
At The Docks
Dockers® clothing hits US$1 billion in sales and is introduced in Europe.
Time Magazine names the Dockers® Mobile Pant one of the year’s best inventions.
The 20 Year
Dockers® turns 20 and introduces men to the Four Wearing Occasions: Work, Weekend, Dress and Sports.
Khakis Go Alpha
The Dockers® Alpha Khaki is launched. It’s one of the signature styles that are still sold in stores today.
We launch Smart 360 Flex™, a revolutionary 4-way stretch fabric that brings unprecedented comfort, with an elastic waistband and hidden zipped security pockets.
We launch our Smart Series, a unique group of fabric innovations: Smart 360 Flex™, Supreme Flex™ and DuraFlex Lite™.
Today, 47% of our global products, including 95% of our pants use Water＜Less® techniques, a suite of finishing techniques that we created to reduce our water consumption during production. We’ve saved over 3 billion litres of water with this process.