More sustainable. Just as comfortable. This all-natural, durable fabric needs less water and chemicals to produce — and our specialists found a way to make it feel just like cotton. In other words: maximum comfort, all while reducing your impact.
Hemp needs less water and fewer pesticides to grow than cotton, and we're always trying to reduce our impact.
Sustainability is woven into everything we do. More than a decade ago, we tackled water waste in a way that was true to our mission — through innovation. After countless experiments, we developed Water＜Less®, a suite of production techniques that require less water.
Style and sustainability are not mutually exclusive. With this in mind, our designers constantly think of new ways to create the same clothes you love while cutting back on H2O. These techniques can look like anything from reusing water to tumbling fabric with bottle caps and golf balls to take water and fabric softener out of the wash altogether.