Water＜Less®

Sustainability is woven into everything we do. More than a decade ago, we tackled water waste in a way that was true to our mission — through innovation. After conducting countless experiments, we developed Water＜Less®, a suite of garment production techniques that require less water.

Style and sustainability are not mutually exclusive. With this in mind, our designers constantly think of new ways to create the same clothes you love while cutting back on H2O. These techniques can look like anything from reusing water to tumbling fabric with bottle caps and golf balls to take water and fabric softener out of the wash altogether.